#COCA COLA FACTORY SKIN#
The Xbox partnership includes a giveaway of 3m Xbox loyalty scheme points, online gaming gurus giving tips and advice and a Coca-Cola skin to let gamers customise their Xbox dashboard. The multimillion-pound UK campaign, bought and planned by Vizeum, includes TV, radio, online, outdoor, mobile and a cross-promotion with Xbox. The campaign is global but will launch in the UK on Tuesday. The ads show animated characters who make Coca-Cola in a magical land inside the vending machine and in the latest version, both the human purchaser and the Happiness Factory workers are tired and in need of the uplifting effect of a Coke.
The new ad, shown on .uk, created by Wieden + Kennedy Amsterdam, is the latest instalment in the Happiness Factory series, which started in 2006.
Annual retail sales for Coca-Cola in the UK reached £514.5m by the end of 2008 - nearly a third of the overall cola sector, according to AC Nielsen data. The iconic cola brand enjoyed a 3.6% boost in retail sales in 2008 and its best January sales this year, despite the increasingly gloomy economic news. Coca-Cola is defying the recession with rising sales and a new advert in the Happiness Factory series, taking viewers inside the fantastical world of a Coke vending machine.